Privacy Policy

In compliance with the Federal Law on Protection of Personal Data Held by Private Parties, we provide you with this privacy notice and inform you as follows:
1.- Person responsible for the protection of personal data. Jose de Jesus Serratos Lopez (hereinafter "Super rent car"), located at Calle rio verde 423 – C Las pintitas centro, El Salto, Jal. C.P. 45693, is responsible for collecting your personal data, using it, and protecting it.
2.- Information about our privacy officer and how to contact him/her. Our privacy officer is the person within Super rent car who, in compliance with article 30 of the Federal Law on Protection of Personal Data Held by Private Parties, has been formally appointed to :
  • Attend to requests from data subjects to exercise their rights.
  • Promote and ensure the protection of personal data we hold.
  • For everything related to the treatment and protection of personal data, you can contact our privacy officer by sending an email to the following address:

3.- Personal data that we collect.
To carry out the purposes set forth in paragraph 4 of this privacy notice, we will collect the following data from you:

  • Identification data: Name, tax ID number, driver's license data, passport data, INE identification, professional ID.
  • Contact data: Address, telephone number, email address.
  • Third-party data: Name, relationship, and contact data of third parties for emergency cases.
    • 3.1.- Other data
      • Travel information (flight number, airline, boarding pass)
      • Hotel reservations.
    • 3.2.- Personal data of third parties. For personal data of third parties that you provide to us, you must obtain the consent of the data subject beforehand and inform them of the location where they can find and learn about this comprehensive privacy notice.

4.- Purposes of the processing of collected personal data.

  • Primary (related to the provision of the service): Provide the requested services and products, prevent fraud and losses, and provide assistance related to the contracted products and services.
  • Secondary (marketing actions): Inform you about changes in products and services, inform you about new products and services, inform you about the location of our current and new branches, evaluate the quality of service we provide, carry out internal studies, offer products, services, and promotions through email, postal mail, and telephone, marketing, advertising, and commercial prospecting.

5.- Video surveillance and photography.
Anyone who enters the Super rent carfacilities may be recorded by our security cameras and may also be photographed.
he images captured by the closed-circuit television system cameras will be used for your safety and that of the people who visit us, with the purpose of remotely monitoring the buildings and confirming any risk condition in real-time to minimize it.
Likewise, to safeguard the material and
human resources within our facilities, the photographs are used to carry out access control to our corporate facilities.
The recordings and/or photographs are stored for a minimum of 6 months.

6.- Refusal to process personal data for secondary purposes.
If you do not wish your personal data to be processed for the aforementioned secondary purposes, or any of them, you can deny your consent from this moment by sending your request to our privacy officer, who will indicate the procedure to follow to exercise your right.
Your refusal in this regard cannot be a reason for us to deny you the services and products that you request or contract with us.
When we obtain personal data indirectly, you will have a period of (five) business days to express, if applicable, your refusal to the processing of personal data for secondary purposes. If you do not do so, it will be understood that you consent to the processing of personal data for such purposes, without prejudice to your subsequent decision to exercise your rights of revocation or opposition in the manner indicated in sections 6 and 7 of this privacy notice.

7.- Transfer of personal data.
For the fulfillment of the primary purposes indicated in section 4 of this privacy notice, personal data may be transferred to the following individuals or legal entities, without requiring their consent in terms of article 37 of the Federal Law on Protection of Personal Data Held by Private Parties:

  • Business partners with whom we have a collaboration agreement and who provide some of the services that you have contracted from Super Rent Car on our behalf or on their own behalf.
  • Authorities, in order to comply with the corresponding legal provisions, as well as for the clarification of incidents or the exercise of some right.
  • Doctors, paramedics or health service providers, in case of any accident, medical emergency or health situation, in order to assist you.
  • Compañías de seguros, en caso de que ocurriera algún accidente, Insurance companies, in case of any accident, medical emergency or health situation, in order to assist you.
8.- ARCO rights.
In accordance with applicable regulations,  you have the right to know what personal data we have about you, what we use it for and the conditions of use we give it (Access). Likewise, it is your right to request the correction of your personal information if it is outdated, inaccurate or incomplete (Rectification); to have it removed from our records or databases when you consider that it is not being used properly (Cancellation); as well as to object to the use of your personal data for specific purposes (Opposition). These rights are known as ARCO rights.
To exercise any of the ARCO rights, you must submit the respective request through an email addressed to our privacy officer, who will inform you about the procedure and requirements for exercising those rights, response times, the way in which we will make your right effective, and will attend any questions, complaints or comments you may have in this regard.
It is important to note that your request may not be granted in all cases, or we may not be able to conclude the use immediately, as it is possible that we may be legally obliged to continue processing your personal data.
9.- Use of cookies and web beacons.
We inform you that we have electronic technologies (cookies and web beacons), which allow us to collect data from your activity electronicallyand simultaneously with the time you contact us through our website: data we collect is as follows:
  • Information on the type of browser you use, information on the time and duration you stayed on our page, sections consulted on our page, information on the pages you visited prior to entering our site.
  • Information on the pages you visited after entering our site,
    your IP address.
  • The data collected is not necessary to comply with the primary obligations indicated in this privacy notice, however, it is of utmost importance and usefulness to fulfill the following purposes:
    • Send information related to our services and products to your email, send advertising related to your tastes and preferences, send information related to our discounts, packages and promotions, offer you new products and services based on your preferences.
  • The collected data will be the exclusive use of Super Rent Car; therefore, such data will not be subject to national or international transfers. You can disable the use of these technologies at any time by adjusting the preferences of your web browser.
10.- Satellite tracking and localization of vehicles.
For your protection, our vehicles may be equipped with satellite location systems. Super Rent Car uses these systems to provide more timely service in the event of an accident, as well as to locate the vehicle in case of suspected fraud or theft. service in the event of an accident, as well as to locate the vehicle in case of suspected fraud or theft.
11.- Right to the protection of your personal data.
If you believe that your right to the protection of personal data has been infringed upon by any conduct of our employees or our actions or responses, or if you suspect that the handling of your personal data violates the provisions of the Federal Law on Protection of Personal Data Held by Private Parties, you may file the corresponding complaint or claim with the IFAI. For more information, visit
12.- Modifications to the privacy notice.
We reserve the right to make modifications or updates to this privacy notice at any time, in order to address legislative changes, internal policies, or new requirements for the provision or offering of our services or products. These modifications will be available to the public through the following means:
  • (i) visible announcements in our establishments or customer service centers;
  • (ii) brochures or leaflets available in our establishments or customer service centers;
  • (iii) on our website;,
  • (iv) or we will send them to the last email address you provided us upon request.

Last updated [April 24th, 2023]

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